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Telluride Reserve

Come Together

One of many events produced by Jarman and Co., Telluride Reserve is at the forefront of culinary collaboration, integrity in its ingredients and kindness beyond service. Jarman and Co. is intentional in producing collaborative events with positive influences on the greater scopes of community and industry. Sharing stories of taste and culture, each experience is meant to make guests feel the palpable moments of togetherness. It is our hope that guests of Telluride Reserve feel like they are exactly where they are meant to be.

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Nicole Jarman

Executive Director

Nicole has 15 years of experience producing live events and experiences built on the platform of creating community. Curation, collaboration, community building and placemaking are the intentions encompassing Nicole’s work.

Through her company, Jarman and Co., Nicole has produced over 1,200 events throughout Colorado, raising close to $5M for non-profit organizations. Nicole’s professional relationship with Steamboat started in 2012 during the five-year run of the USA Pro Challenge: the seven-day, professional stage racing cycling event in Colorado. With a strong emphasis on making a vision into a reality and focusing on true, authentic experiences, Nicole is thrilled to bring her passion to this new venture.

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Andrew Shaffner

Wine Director

Andrew is Telluride Ski Resort's Wine Director and resident Sommelier. He was a part of the team that originated Telluride Reserve alongside Stephen Roth, formerly Telluride Ski Resort’s VP of Culinary Services. In addition to hand-selecting a 1,200-bottle wine list for Allred’s, Andrew coordinates wine lists across the resort's 13 restaurants. He also curates Telski's rare-wine aging cellars at both Allred’s and Alpino Vino.

Andrew brings his depth of knowledge and relationships within the vintner world to Reserve as the Wine Coordinator.


Kelly Baird

Partnerships & Marketing Director

Kelly is a brand marketing and partnership strategist with over 14 years in the industry. Believing brands can be powerful in driving a mission, she works extensively in directing the strategic, marketing and operational development of brands and businesses to create meaningful moments for guests.

Kelly, currently consults and executes brand, marketing and partnership strategies for various clients such as the Colorado Classic, Trak Software, Tennyson Center for Children and POV Sports Marketing.

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Sammie Herling

Hospitality Director

Growing up, Sammie and her family’s passion for food has shown her first hand how quality food can connect people. This was just the beginning of her service-oriented passion; from hotel concierge services, restaurant management and a food delivery company, she is thrilled to put this passion into action as the Ticketing Coordinator.


Adam Gray

Operations Director

Adam’s background is rooted in building, creating and organizing events, knowing the energy created when people come together for a unified purpose is unmatched. He manages projects in entertainment, custom infrastructure and experiential marketing around the nation. His drive and ambition continue to thrive in creating one-of-a-kind experiences for people.

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Mark Stanford

Spirits & Mixology Director

Mark’s passion for the world of craft cocktails, mixology, spirits, and how to elevate the guest experience has drawn the attention of multiple publications, loyal guests, and the spirits world as a whole. Mark’s captivating presentations have become a mainstay in the Steamboat Food & Wine Festival repertoire. Mark also founded BellRinger Consulting, a hospitality-based consultancy focusing primarily on special events, business governance, beverage program development, and services centered around enhancing beverage program efficiency. His reputation has also earned him invitations to compete in regional, national, and international cocktail competitions.